Sunday, March 28, 2010


Sandals by Valentino at ShopStyle


Look at these amazing jellies for the pedicure season. They are calling me. lol

They're by Valentino and ready to shine for the Summer. I am so done with my gold uggs or my Michael Kor rainboots. I want some jellies and I want them now.

These jellies are a long way from the early versions of the 80's.

First, the name Jellies refers to the semi-transparent materials that had a jelly-like sheen to it. The first type of plastic was PVC plastic that was infused with glitter.

At one point in time you could get a pair of jelly sandals for only a $1.00. Now they range anywhere from $20 to $350 (Valentino jellies pictured).

I wanted to know the exact origin of this shoe and what I found was that a Brazil based shoe company Grendene Shoe claims to have introduced the jelly shoe to the US market in 1982. Grendene Shoe company and an ex-banker Preston Haag, Sr. struck a deal to distribute Grendene's plastic shoes in the US through a new company named Grendha. The shoes were introduced during the 1982 World's Fair. With the success in February 1983, Bloomingdale's (one of my favorite stores) ordered 2,400 pairs in nine styles. And the rest is history.


JamericanSpice said...

Oooh and they are red! Love it!

Together We Save said...

Very cute!!

Amanda T said...

Oh my goodness, I love these. There so cute.


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